Naoual CHAOUNI BENABDELLAH, Karima MOUMANE, Ilham RHAROUBI and Imane ZERGOUT, “Proposed Model for Enhancing Creativity in Higher Education for the Theoretical part in an engineering Program,” Proceedings of the 43rd International Business Information Management Association (IBIMA), 2767-9640, 26-27 June 2024, Madrid, Spain, p 1371-1378.
Douaa SNADROU and Malika HAOUCHA, “The Brand Image as A Pivotal Factor in The Students’ Higher Education Institution Choice: A Review of The Literature of Higher Education Branding,” Proceedings of the 42nd International Business Information Management Association (IBIMA), 2767-9640, 22-23 November 2023, Seville, Spain, p 934-942.
Ghizlane BOUTAKY, Gerard DOKOU-KOKOU, Karima MIALED and Eric VERNIER, “A Comparison Between Female Entrepreneurship in Morocco and France Using Global Entrepreneurship Monitor Data,” Proceedings of the 42nd International Business Information Management Association (IBIMA), 2767-9640, 22-23 November 2023, Seville, Spain, p 795-804.
Fadila JEHHAD and HAOUCHA Malika, “Empowering Women through Social Entrepreneurship: A Literature Review,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 3064-3071.
DIAB GHIZLANE, “Information System, Factors of Success and Impact on Performance Case of The Moroccan Public University,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 2032-2039.
Elmehdi ESSBAA, Salma ALAOUI and Lhacen BELHCEN, “A Qualitative Study of Export Performance: Case of Small and Medium-Sized Moroccan Enterprises,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 1498-1505.
Mohammed IBRAHIMI and Mohamed FLAH, “L’information: Un Enjeu Pour Le Financement Et La Performance Des Fusions Et Acquisitions,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 358-371.
Abdelhadi MANIANI and Salah Eddine NAJI, “Défaillance Des Entreprises: Accessibilité Des Procédures Collectives Et Défauts Stratégique,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 847-860.
Taoufik AIT BOUCHGOUR and Tayeb BIAD, “Moroccanization of the Banking Sector,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 2395-2401.
Khalid LAHYANI, Ghizlane DIAB, Taoufik AIT BOUCHGOUR and Othmane BENAMMAR, “Effects of COVID-19 on E-learning at Hassan II University of Casablanca, students: Results of survey conducted on 9,439 students,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 1375-1383.
Taoufik AIT BOUCHGOUR, Tayeb BIAD, Moulay Sadik MALIKI and Khalid LAHYANI, “The Contribution of Corporate Social Responsibility (CSR) Practices to the Breaking of the Glass Ceiling: The Case of Moroccan Enterprises,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 1828-1838.
Karim SABRI, “Promethee II and the Multiple Criteria Performance Analysis: The Comparison of Telecommunications Sectors in North Africa,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 2598-2607.
Youssef DHIBA, Ghizlane DIAB and Khalid LAHYANI, “Information Technology and Human Resources Function Performance in The COVID 19 Pandemic Context: Case of Public Higher Education Establishments of UH2C,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 4751-4767.
Mohamed Noor MAIOUI, “The Internationalization of Companies: Comparative Analysis Between Behavioral Models and Economic Models,” Proceedings of the 36th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-5-7, 4-5 November 2020, Granada, Spain, p 7292-7300.
Hayat SOUAQI and Yasmina BENNIS BENNANI, ”L’entrepreneuriat Coopératif Feminin Au Maroc: Quelle Autonomisation Génère-T-Il Pour Les Femmes?,” Proceedings of the 36th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-5-7, 4-5 November 2020, Granada, Spain, p 4318-4345.
Asmahane TAHIRI and Ez-zohra BELKADI, ”Les Médias Sociaux Comme Outil De Marketing De Destination: Examen De L’utilisation des Médias Sociaux Par l’Office National Marocain Du Tourisme,” Proceedings of the 36th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-5-7, 4-5 November 2020, Granada, Spain, p 12828-12838.
Zakaria MOUAMMINE, Salmane BOUREKKADI, Abdelkrim AMMOUMOU and Benayad NSIRI, “Parallel Optimization of Routing and Improvement of the Energy Consumption of an Electric Vehicle,” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 4380-4386.
Abdellah OUAGUID, Mohamed OUZZIF and Noreddine ABGHOUR, “Vulnerability Detection Approaches on Application Behaviors in Mobile Environment,” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 16830-16839.
Zakaria NEJJARI And Hanane AAMOUM, “El Papel Del Capital Intelectual En El Sector Bancario” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 9947-9951.
Said TOUMI and Smail KABBAJ,“Board Diversity and Financial Performance: Case of Moroccan Banks,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p.4473-4483.
Asmahane TAHIRI and Ez-Zohra BELKADI, “Social Media and Destination Image Formation,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p.5845-5853.
Hajar HSINA and HAOUCHA Malika, “L’analyse D’une Stratégie De Branding Via Les Réseaux Sociaux Dans Le Secteur D’enseignement Supérieur,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p.6779-6790.
Ezzohra BELKADI and Malika HAOUCHA, “The Territory: A Product to Promote?,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p 1837-1843.
Ibtissam ABARAR, Jamila JOUALI and Latifa HAMDANI, “City Branding Et Attractivité Digitale: Cas De La Métropole Casablanca,”Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 8430-8440.
Ibtissam ABARAR, Jamila JOUALI and Latifa HAMDANI, “L’orientation Marché De L’entreprise: Evolution D’une Extension Du Marketing,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 8441-8451.
Cherqaoui Mohamed Jawad and Boukhima Asmaa, “Gestion RSE et Création De La Valeur Partagée,” Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain, p 3098-3105.
Asmaa Boukhima, “Du Gouvernement d’entreprise a la RSE : Quels Incidents sur le Processus Décisionnel ? Cas de la SA au Maroc ,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p 2477-2457.