Stoyan Radev KOEV, Olena TRYFONOVA, Lesia INZHYIEVSKA, Nataliia TRUSHKINA and Maryna RADIEVA, “Contact Personnel Assessment as a Prerequisite for Introduction of Internal Marketing System,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p.6497-6511.
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