University of Physical Education Cracow, Poland

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List of Publications

Magdalena ZMUDA PALKA and Alex C. GANG, “Internet and Social Media Coverage of Women’s Football in Poland: A Qualitative Critical Discourse Analysis,” Proceedings of the 41st International Business Information Management Association (IBIMA), ISSN: 2767-9640, 26-27 June 2023, Granada, Spain, p 1912-1923.

Zygmunt Kruczek, Adam R. Szromek and Peter Čuka, “Application of the Mystery Shopping Method in Quality Assessment of Tourist Attractions Based on a Survey of Museums in Krakow,” Proceedings of the 25th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-4-5, 7-8 May 2015, Amsterdam, Netherlands, p. 218-230.