Zygmunt Kruczek, Adam R. Szromek and Peter Čuka, “Application of the Mystery Shopping Method in Quality Assessment of Tourist Attractions Based on a Survey of Museums in Krakow,” Proceedings of the 25th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-4-5, 7-8 May 2015, Amsterdam, Netherlands, p. 218-230.
IBIMA University research web pages are meant to showcase universities’ published research output at IBIMA International Conferences’ proceedings.
IBIMA Conferences and their published Proceedings since 2003 are well trusted by more than 2490 Universities around the world and are internationally highly ranked and indexed.