Mahmoud Al-Sayed and David Dugdale, “Activity Based Techniques’ Adoption and Use: The Influence of Cultural, Technological and Organisational Factors,” Proceedings of the 21st International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-0-7, 27-28 June 2013, Vienna, Austria, p. 849-875.
Claire Gauzente, Ashok Ranchhod, and Calin Gurau, “Mobile Marketing and Consumer Understanding: A Pilot Study,” Proceedings of the 6th International Business Information Management Association (IBIMA), ISBN: 978-0-9753393-5-0, 19- 21 June 2006, Bonn, Germany, p. 638-645.