05Jun/23 Communication of Value Proposition in Higher Education Institution: Conformity versus Competitive Advantage?
02Jun/23 The Effect of Personality Traits and Career Success among the Hotel Managers in the Northern States of Malaysia
02Jun/23 Effect of Environment and Technology in the effectiveness of information system project selection through the user acceptance
02Jun/23 Factors Affecting Students’ Attitude towards Banner Advertisement on Social Networking Sites
02Jun/23 Internationalizing Higher Education: Country-of-origin and Brand Effect on Evaluation of Service Quality on Private Higher Education in Malaysia
02Jun/23 Impact de l’intérêt perçu des promotions dans la formation de l’image prix des points de vente : rôle modérateur de l’expérience d’achat