Rudolf GRUENBICHLER and Anis BENABED, “Decision-Making Uncertainty under the Reflection of Globalization Using Artificial Intelligence in Companies’ Business Planning,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 2916-2927.
Iris Uitz, “The Richness of Social Media,” Proceedings of the 18th International Business Information Management Association (IBIMA), ISBN: 978-0-9821489-7-6, 9-10 May 2011, Istanbul, Turkey, p.1054-1060.
Iris Uitz, “Measurement metrics of social media marketing activities: A conceptual framework,” Proceedings of the 16th International Business Information Management Association (IBIMA), ISBN: 978-0-9821489-5-2, 29-30 June 2011, Kuala Lumpur, Malaysia, p.1335-1344.