IBIMA University research web pages are meant to showcase universities’ published research output at IBIMA International Conferences’ proceedings. 
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List of Publications

Milena ILIĆ P., Marko SUBOTIĆ, Svetlana ANĐELIĆ, Bojan S. RISTIĆ and Nevenka POPOVIĆ – ŠEVIĆ, “Marketing Mix Service (7P) And Destination Brand Evaluation in Rural Tourism : A Case Study of Country Club Zdravkovac In Serbia,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 1135-1149.

Dušan STOJAKOVIĆ, Milena ILIĆ P., Nevenka POPOVIĆ ŠEVIĆ, Bojan S. RISTIĆ and Milica SLIJEPČEVIĆ, “Women’s Entrepreneurship in the Creative Industries: Impact on the Economy of the Republic of Serbia,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 1415-1423.

Marko SUBOTIĆ, Marko VULIĆ, Bojan S. RISTIĆ, Nevenka POPOVIĆ – ŠEVIĆ, Aleksandar ŠEVIĆ and Milena ILIĆ P., “Evaluating the Impact Of 5Cs Model Factors and Marketing Mix Analysis: A Case Study,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 5372-5387.

Nikola POPOVIĆ, Ana SAVIĆ, Goran BJELOBABA, Radosav VESELINOVIĆ, Hana STEFANOVIĆ and Milena ILIĆ P., “The Implementation of Hierarchical and Nonhierarchical Clustering for Customer Segmentation in One Luxury Goods Company,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 8370-8381.

Goran BJELOBABA, Nikola POPOVIĆ, Ana SAVIĆ, Verica VASILJEVIĆ, Hana STEFANOVIĆ and Milena ILIĆ P., “Computer Networking Teaching and Learning Multimedia Education System,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 8852-8862.

Milutin DOBRILOVIĆ, Dragana PETROVIĆ, Milena ILIĆ and Bojan S. RISTIĆ, ”Statistical Analysis of the Risk Assessment of Investors’ Investments in Securities Portfolio,” Proceedings of the 36th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-5-7, 4-5 November 2020, Granada, Spain, p 11578-11586.

Goran RADIĆ, Bojan S. RISTIĆ, Svetlana ANĐELIĆ, Valentin KULETO and Milena ILIĆ, ”E-Learning Experiences of Higher Education Institutions in The Republic of Serbia During Covid-19, Content Analysis and Case Study ITS Belgrade,” Proceedings of the 36th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-5-7, 4-5 November 2020, Granada, Spain, p 8868-8879.

Bojan S. RISTIĆ, Aleksandra HADŽIĆ, Dušan STOJAKOVIĆ, Goran RADIĆ and Milena ILIĆ, ”Employee Development Management – HR Methodologies and Practices in The Western Balkans Region, Expert Survey,” Proceedings of the 36th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-5-7, 4-5 November 2020, Granada, Spain, p 11537-11550.

Dragana PETROVIĆ, Milena ILIĆ, Marko RANKOVIĆ and Milutin DOBRILOVIĆ, “Calculation of the Risk of Investment in Southeast European Countries by Applying the CAPM Model” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 1600-1609.

Svetlana JOKIĆ, Milena ILIĆ, Marko RANKOVIĆ and Svetlana ANĐELIĆ, “The Leader-Follower Relationship and Their Participation in the Strategic Management of a Company – Research in the Leader’s and the Follower’s Attitudes” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 2516-2534.