IBIMA University research web pages are meant to showcase universities’ published research output at IBIMA International Conferences’ proceedings. 
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List of Publications

Ioseb GABELAIA, “The Impact of Artificial Intelligence in Shaping Advertising Strategies for SMEs: Systematic Literature Review and Qualitative Research,” Proceedings of the 43rd International Business Information Management Association (IBIMA), 2767-9640, 26-27 June 2024, Madrid, Spain, p 1515-1528.

Karlis KRESLINS, Matiss Rihards IKSE, Guntars DREIJERS AND Tatjana VASILJEVA, “Towards Digitalization: A Contrastive Culture Analysis of Digital Literacy in Europe,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 710-716.

Ioseb GABELAIA, “The Applicability of Artificial Intelligence Marketing for Creating Data-driven Marketing Strategies,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 2786-2793.

Kirathimo Muruga, “Health Care Practitioners’ Perception of Dual Practice in Kenya,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 3042-3054.

Joanna NIEŻURAWSKA-ZAJĄC, Hanna Karaszewska and Iveta Ludviga, “What Motivates Various Generations for Work? Dependency Between Different Motivation Approaches, Engagement and Loyalty in The Workplace,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 9549-9560.

Kirathimo Muruga, “Effect of Covid-19 Pandemic on Health Systems,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 1052-1052.

Karlis KRESLINS, Ion CARARUS, Marius ONOFREI and Tatjana VASILJEVA, “Free-Floating Car Rental Service in Riga and Customer Motivation: The Case of CARGURU,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 1989-1995.

Iveta LUDVIGA, Joanna NIEŻURAWSKA-ZAJĄC, Carla PEREIRA and Nelson DUARTE, “New Ways of Motivation in The Workplace – Hugge: Differences Between Generations and Countries,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 5388-5395.

Levs FAINGLOZS, ”Evaluating Founders of Start-Up Companies When Business Angels Decide on Investment,” Proceedings of the 36th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-5-7, 4-5 November 2020, Granada, Spain, p 732-742.

Anatolijs PROHOROVS, Levs FAINGLOZS and Marina SOLESVIK, “Measuring Activity of Business Angels in Central and Eastern European Countries,”  Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p.2868-2880.

Tatjana Vasiljeva and Elena Berezkina, “Determining Project Management Practices for Enterprise Resource Planning System Projects,” Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain, p 573-584.

Karlis Kreslins, Darya Novik and Tatjana Vasiljeva, “Use of Cloud Computing in SMEs of Baltic Countries,” Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain, p 1064-1072.