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IBIMA University research web pages are meant to showcase universities’ published research output at IBIMA International Conferences’ proceedings. 
IBIMA Conferences and their published Proceedings since 2003 are well trusted by more than 2490 Universities around the world and are internationally highly ranked and indexed.

List of Publications

Marko SUBOTIĆ, Marko VULIĆ, Bojan S. RISTIĆ, Nevenka POPOVIĆ – ŠEVIĆ, Aleksandar ŠEVIĆ and Milena ILIĆ P., “Evaluating the Impact Of 5Cs Model Factors and Marketing Mix Analysis: A Case Study,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 5372-5387.

John Murray, Mairead Brady, Louis Brennan, and Corrie Armstrong, “The Business Case for RFID: Challenges and Opportunities,” Proceedings of the 9th International Business Information Management Association (IBIMA), ISBN: 978-0-9753393-8-1, 4- 6 January 2008, Marrakech, Morocco, p.120-129.