Johannes LITZENBURGER, Nicole MAU and Markus MAU, “Supply Chain Resilience in Era of combined effects of COVID-19, Brexit, and Russia-Ukraine war: Global Trends and Developments,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 3516-3519.
Nicole WASSENBERG, “Social Media in Small and Medium-Sized Businesses – Discussion of Potentials and Risks,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 1724-1729.
Nicole WASSENBERG, “The Right Social Media Strategy – Appraoching and Defining the Right Strategy for Small and Medium Sized Businesses,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 1799-1802.
Bendegúz Richárd NYIKOS and Fruzsina Magda PANKOTAY, “The Psychological Effects of Celebrity Endorsement on The Consumer Purchasing Behavior,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 11019-11025.
Fruzsina Magda PANKOTAY, “The “Third Missionary” Impact of Universities Through a Regional Example,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 11026-11030.
Fruzsina Magda PANKOTAY, “The large German Companies Effect on the Lean Employment of Hungarian SME’s,” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p.7496-7503.
Martin MOSER, “Mistakes Made by Executives and HR Managers in Personnel Selection Interviews and Options for Avoiding Them,” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 8016-8024.
Erwin SCHLÖGL and Markus MAU, “The Human Factor in CRM Projects” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 4523-4534.
Johannes LITZENBURGER, Nicole MAU and Markus MAU, ““Smart Cities” and the Need for an “IoT Operating System” based on Blockchain Technology” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 12092-12101.
Klaus BRENNINGER, “What is the Creative Insight behind `Neuromarketing´? An Analysis of its Value Added from a Marketer’s Perspective,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 7597-7605.
Doris Maria Granabetter, “Structured Knowledge Management: An Impetus for the Export Economy?,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p 2854-2863.
Doris Maria Granabetter, “Are Migrant Entrepreneurs An Opportunity For The Export Industry? An Analysis of the Austrian Region of Burgenland,” Proceedings of the 28th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-8-3, 9-10 November 2016, Seville, Spain, p 2234-2238.
Johannes Litzenburger, Nicole Mau, and Markus Mau, “Supply Chain Risk Management – Actual Research Progression and Potential Future Directions in the context of Supply Chain Resilience,” Proceedings of the 28th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-8-3, 9-10 November 2016, Seville, Spain, p 2234-2238.
Johannes Martin Wagner, “KRI Adoption as Part of Continuous Risk Monitoring and Assessment among Internal Audit Departments in Germany,” Proceedings of the 28th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-8-3, 9-10 November 2016, Seville, Spain, p 3573-3577.
Nicole Wassenberg, and Nicole Mau, “The Relevance of Social Media –Introduction and Basic Knowledge for Small and Medium Sized Companies,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p 1815-1823.
Johannes Martin Wagner, “Continuous Auditing – The Future of Internal Audit?,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p 3244-3255.
Doris Maria Granabetter, “Export between the poles globalisation and regionalisation- using the case of the Austrian district Burgenland,” Proceedings of the 26th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-5-2, 11-12 November 2015, Madrid, Spain, p 359-364.
Andreas Lax, M.A, and Nicole Mau, “Effects of shopper involvement on buying decisions in Consumer Packaged Goods (CPG),” Proceedings of the 21st International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-0-7, 27-28 June 2013, Vienna, Austria, p 717-730.