Petr CECH, Jan CHROMY, Stepan CHALUPA and Eliska PROCHAZKOVA and Eliska PROCHAZKOVA, “Managerial Communication in Tourist Industry,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p 2074-2081.
Jan CHROMY, Stepan CHALUPA and Petr CECH, “Using Google Analytics for Strategic Decision-Making in Marketing,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p 2091-2099.
Stepan CHALUPA, Jan CHROMY and Petr CECH, “Behavioral Segmentation of Hotel Customers: An Empirical Study,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p 2113-2119.