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IBIMA University research web pages are meant to showcase universities’ published research output at IBIMA International Conferences’ proceedings. 
IBIMA Conferences and their published Proceedings since 2003 are well trusted by more than 2490 Universities around the world and are internationally highly ranked and indexed.

List of Publications

Petr CECH, Jan CHROMY, Stepan CHALUPA and Eliska PROCHAZKOVA and Eliska PROCHAZKOVA, “Managerial Communication in Tourist Industry,”  Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p 2074-2081.

Jan CHROMY, Stepan CHALUPA and Petr CECH,   “Using Google Analytics for Strategic Decision-Making in Marketing,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p 2091-2099.

Stepan CHALUPA, Jan CHROMY and Petr CECH,   “Behavioral Segmentation of Hotel Customers: An Empirical Study,”  Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p 2113-2119.