Peter Gallo, Kristína Šambronská, Daniela Matušíková, Anna Šenková and Jana Mitríková, “Analysis of Marketing Activities and Presentation of the Destination at the Example of Chosen Organisation,”
Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p. 1410-1417.

Peter Gallo, Kristína Šambronská, Daniela Matušíková, Anna Šenková and Jana Mitríková, “Knowledge management and knowledge value,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p.1418-1429.

Jaroslava Gburová and Daniela Matušíková, “Image of Retail and Its Impact on Consumer Purchasing Decisions,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p. 3151-3158.

Daniela Matušíková and Jaroslava Gburová, “Use of Discount Portals Support by Tourism Service Providers”, Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p. 3159-3166.

Jaroslava Gburová and Martina Marchevská, “Analysis of Selected Consumer Habits in the Purchase Process”, Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p. 3167-3173.

Beata Sofrankova, Jarmila Horvathova, Dana Kiselakova, and Svetlana Matkova, “Application of Selected Statistical Methods in the Issue of Enterprise Financial Performance,” Proceedings of the 28th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-8-3, 9-10 November 2016, Seville, Spain, p. 1336-1345.

Róbert Štefko, Jaroslava Gburová and Daniela Matušíková, “Analysis of the Use of Marketing Communication in the Nonprofit Sector in Slovak Republic,” Proceedings of the 28th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-8-3, 9-10 November 2016, Seville, Spain, p. 2992-2998.

Radovan Bačík and Jaroslava Gburová, “Internet and Its Influence on the Consumer Behavior of Slovak Consumer,” Proceedings of the 28th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-8-3, 9-10 November 2016, Seville, Spain, p. 3342-3347.

Róbert Štefko, Daniela Matušíková and Jaroslava Gburová, “Credibility of Current Travelers to Internet Purchase in Tourism Sphere,” Proceedings of the 28th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-8-3, 9-10 November 2016, Seville, Spain, p. 3498-3503.

Daniela Matušíková and Jaroslava Gburová, “Consumer Behavior of Current Travelers in Tourism Sphere,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p. 2226-2232.

Jaroslava Gburová and Daniela Matušíková, “Potential Influence of New Trends in Marketing on Consumer Purchasing Behavior,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p. 2369-2374.

Jaroslava Gburová, Daniela Matušíková and Jozef Adamko, “Advertising as One of the Factors Affecting Slovak Consumer Purchasing Behaviour,” Proceedings of the 25th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-4-5, 7-8 May 2015, Amsterdam, Netherlands, p. 1714-1719.