Martin ROVNAK, Anna TOMKOVA, Ivana ONDRIJOVA and Frantisek CHOVANEC, “Assessment of Environmental Aspects of Consumer Behavior from The Perspective of Gender: A survey study,” Proceedings of the 41st International Business Information Management Association (IBIMA), ISSN: 2767-9640, 26-27 June 2023, Granada, Spain, p 971-975.
Zuzana BIRKNEROVA, Anna TOMKOVA and Lucia ZBIHLEJOVA, “Assessment of Engagement and Managerial Skills in Terms of Placement in the Organization: An Empirical Study,” Proceedings of the 41st International Business Information Management Association (IBIMA), ISSN: 2767-9640, 26-27 June 2023, Granada, Spain, p 1298-1305.
Stefan KRAL, “The Development of Online Shopping in Europe from 2017-2021: A Quantitative Analysis,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 2766-2775.
Zuzana BIRKNEROVA and Dagmara RATNAYAKE KASCAKOVA, “Analysis of Differences in the Assessment of Selected Dimensions of Social Well-being in Terms of Different Levels of Management,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 2841-2849.
Anna TOMKOVA, Barbara Nicole CIGARSKA and Ivana ONDRIJOVA, “Analysis of Employee Life Satisfaction in Terms of Socio-Demographic Factors,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 2875-2880.
Anna TOMKOVA, Barbara Nicole CIGARSKA and Ivana ONDRIJOVA, “Analysis of Mutual Differences of Attributes of Communication Skills and Attriubtes of Machiavellian Manifestations in Employees,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 2881-2890.
Lucia ZBIHLEJOVA, “Analysis of Social Intelligence of Sellers by MESI Methodology,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 2960-2965.
Ľudovít NASTIŠIN, “An Analysis of the Social Network Users Posting Frequency in the Context of Online Brand-related Activities and their Motives: An Empirical Study,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 2140-2145.
Jakub HORVÁTH, “The Possibility of Using the Social Network Tiktok for E-Commerce in Terms of Consumer Behaviour,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 3383-3387.
Jakub HORVÁTH, “Research on Consumer Behaviour – Significant Relationships Between the Importance and Frequency of Online Shopping,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 3388-3395.
Mariana DUBRAVSKÁ and Ivana KRAVČÁKOVÁ VOZÁROVÁ, “Competitiveness of The Slovak Food Industry,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 1075-1075.
Ivana KRAVČÁKOVÁ VOZÁROVÁ and Mariana DUBRAVSKÁ, “Impact of the COVID-19 Pandemic on the Food Industry in the Slovak Republic,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 1076-1076.
Jakub HORVÁTH, Radovan BAČÍK and Richard FEDORKO, “Research Of Consumer Behaviour of a New Generation of Customers Regarding Education in Terms of The Assessment of Uncertainty Factors in E-Commerce,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 6786-6790.
Jakub HORVÁTH, Richard FEDORKO and Radovan BAČÍK, “Research Into the Significant Factors of Applying Digital Marketing Tools Within the Company’s Marketing Communication,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 12578-12583.
Jana MITRÍKOVÁ and Anna ŠENKOVÁ, “Satisfaction of Visitors with Services of the Belianska Cave in the Tatra National Park, in the Context of Sustainability in Tourism,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 618-624.
Anna ŠENKOVÁ and Jana MITRÍKOVÁ, “Sustainable Winegrowing and Tourist Potential: The Case Study of Tokaj Wine Region in Slovakia,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 625-630.
Jana COCULOVA and Daniela BERTOVA, “Analytical View on The Use of Innovative Methods of Human Resource Management in Organizations with Implemented Talent Management,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 4401-4407.
Robert STEFKO, Anna TOMKOVA, Jana KOVALOVA and Ivana ONDRIJOVA, “Consumer Purchasing Behaviour and Neuromarketing in the Context of Gender Differences,” Proceedings of the 36th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-5-7, 4-5 November 2020, Granada, Spain, p 7250-7258.
Jakub HORVÁTH, “Analysis of The Y Generation’s Advertising Perception,” Proceedings of the 36th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-5-7, 4-5 November 2020, Granada, Spain, p 7702-7708.
Jakub HORVÁTH, Richard FEDORKO and Radovan BAČÍK, “Analytical View of The Issue of Shopping Behaviour of Millennials and Their Preferences in Terms of Electronic Commerce,” Proceedings of the 36th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-5-7, 4-5 November 2020, Granada, Spain, p 7840-7845.
Tatiana PETHO, Róbert ŠTEFKO and Jaroslava GBUROVÁ, ”Coping Strategies in Business from The Viewpoint of Education and Gender,” Proceedings of the 36th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-5-7, 4-5 November 2020, Granada, Spain, p 10959-10963.
Tatiana Tatiana PETHÖ, Róbert ŠTEFKO and Jaroslava GBUROVÁ, ”Neuromarketing And Product Policy from The Perspective of the Slovak Consumer,” Proceedings of the 36th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-5-7, 4-5 November 2020, Granada, Spain, p 10964-10970.
Jana COCULOVA and Daniela BERTOVA, “Analysis of Differences in Perception of Selected Aspects of Organizational Culture from The Perspective of Expatriates” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 1557-1564.
Beata SOFRANKOVA, Erika ONUFEROVA, Dana KISELAKOVA and Veronika CABINOVA, “The Innovation Potential Determinants of the EU (28) Countries: Role of Exports, Imports and High-Tech Exports in The Context of Global Enterprise Development ” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 3996-4006.
Zuzana BIRKNEROVÁ, Miroslav FRANKOVSKÝ and Eva BENKOVÁ, “Coaching as An Effective Approach in Corporate Training of Sellers“ Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 6981-6989.
Radovan BAČÍK, Radovan BAČÍK and Mária OLEÁROVÁ, “Consumer Behavior in the Conditions of Slovak Online Market – The Study on Gender and Generation Characteristics” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 13332-13339.
Radovan BAČÍK, Jakub HORVÁTH and Richard FEDORKO, “Analyzing the Link Between Time Spent Online and Willingness to Take into Account Recommendations of Friends When Shopping Online“ Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p.14375-14383.
Jakub HORVÁTH, “Analysis of The Y Generation’s Advertising Perception“ Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p.14599-14606.
Rastislav KOTULIČ and Martina MARCHEVSKÁ, “Analysis of Retail Markets: Evidence from Slovakia“ Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p.14820-14831.
Jana MITRÍKOVÁ, “Case Study of Tourist Satisfaction with Services in the Slovak Karst National Park in the Context of Sustainable Development” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 6642-6651.
Jana MITRÍKOVÁ, “Comparison of Satisfaction the Slovak and Foreign Visitors in the Slovak Paradise National Park in the Context of Ecotourism “ Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 6652-6658.
Mariana DUBRAVSKÁ and Martina MARCHEVSKÁ, “Acceptance of Internationalization as a Current Trend in A Globalizing World: Case Study of Slovak Food Industry” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 13346-13351.
Martina MARCHEVSKÁ and Mariana DUBRAVSKÁ, “The Concept of Food Industry Development in the Context of Globalization and Integration” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 13352-13360.
Tatiana LORINCOVÁ and Jaroslava GBUROVÁ, “Communication and Stress Coping Style of Employees” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 5038-5043.
Tatiana LORINCOVÁ and Jaroslava GBUROVÁ, “Possibilities of Using Public Relations in The Field of Higher Education Organization” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 5044-5050.
Jaroslava GBUROVÁ and Radovan BAČÍK, “Classical and Modern Forms of Marketing Communication in Selected Services” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 7971-7977.
Jaroslava GBUROVÁ and Richard FEDORKO, “Forms of Advertising and their Impact on the Slovak Consumer in Retail” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 7978-7985.
Richard FEDORKO and Jaroslava GBUROVÁ, “Shopping Decisions of Selected Slovak Consumers When Shopping on the Internet” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 7986-7992.
Richard FEDORKO, Radovan BAČÍK and Jakub HORVÁTH, “Analysis of Gender Differences in the E-Commerce Process Via Smartphone” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 8006-8013.
Radovan BAČÍK, Richard FEDORKO and Mária OLEÁROVÁ, “Video Content in the Context of E-Commerce: The Study of Customer Behavior and Preferences” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 8032-8041.
Ľudovít NASTIŠIN and Richard FEDORKO, “Analysis of Engagement of Global Airlines on the Social Network Facebook as the E-Commerce Channel” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 8042-8047.
Radovan BAČÍK, Richard FEDORKO and Jakub HORVÁTH, “The Impact of Confidence on E-Shopping Frequency Via Smartphones” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 8048-8054.
Ľudovít NASTIŠIN, Richard FEDORKO, Radovan BAČÍK and Martin RIGELSKÝ, “Relation Study of Selected Engagement Indicators of Brands on The Social Network Facebook” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 1945-1953.
Ľudovít NASTIŠIN and Richard FEDORKO, “Brand Building as an Important Success Factor in Business in Terms of the Traditional and E-Commerce Market: Case Study of the Top 100 Most Valuable Brands of 2019” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 11990-11996.
Miroslav Frankovský, Zuzana Birknerová, Eva Benková and Romuald Szopa, “Coaching As a Tool for the Development of Managers,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p 2349-2356.
Radovan BAČÍK, Richard FEDORKO and Mária OLEÁROVÁ, “Consumer Online Shopping Behavior and Preferences: The Case of Middle Europe Country,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p.9340-9346.
Jana MITRÍKOVÁ, Alena MADZIKOVÁ, Zuzana KAŠČÁKOVÁ, Veronika BARLÍKOVÁ and Katarína FURTKEVIČOVÁ,“Regional-Geographic Knowledge of Danish University Students about Slovakia,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain,p 2144-2153.
Jana MITRÍKOVÁ, Alena MADZIKOVÁ, Zuzana KAŠČÁKOVÁ, Veronika BARLÍKOVÁ and Katarína FURTKEVIČOVÁ, “Spending Leisure Time of Teenagers at the Aupark Shopping Center In Košice (Slovak Republic),” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p 2154-2164.
Tatiana LORINCOVÁ and Anna TOMKOVÁ, “Managerial Competences in the Area of Development of Employees in the Context of Gender Differences,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 7283-7288.
Tatiana LORINCOVÁ and Anna TOMKOVÁ, “Social Intelligence and Positive and Negative Emotional States of Mind of Executive Employees,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 7289-7294.
Jaroslava GBUROVÁ and Radovan BAČÍK, “Image and Advertising from the Consumer Point of View,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 5256-5262.
Radovan BAČÍK and Jaroslava GBUROVÁ, “Making Purchasing Decisions From a Consumer Perspective,”Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 5263-5269.
Jaroslava GBUROVÁ and Richard FEDORKO,”Possibilities of Using the Selected Communication Mix Tools in the Field of Services,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 5279-5285.
Radovan Bačík and Jaroslava Gburová, “Analysis of Selected Forms of Direct Marketing and Their Influence on the Purchasing Behavior of the Slovak Consumer,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 2361-2367.
Jaroslava Gburová and Richard Fedorko, “The Effect of Advertising on Consumer Buying Decisions in the Purchasing Process,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 2368-2375.
Dana Kiseľáková, Mariola Grzebyk, Janka Šoltésová, Miroslava Šoltés and Daniela Bertová, “Development of International and Regional Cooperation with Focus on Crisis Financial Management in Public Sector,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 3820-3830.
Jana Mitríková, Daniela Matušíková, Zuzana Kaščáková and Kristína Šambronská, “Customer Shopping Behaviour in Chosen Vienna Shopping Centres,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 1240-1250.
Miroslav Frankovský, Romuald Szopa, Zuzana Birknerová and Eva Benková, “Assessment of Social Intelligence by Managers in the Cultural Context,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 1992-2000.
Beata Sofrankova, Dana Kiselakova, Veronika Cabinova and Erika Onuferova, “R&D Expenditure as a Factor of the Competitiveness and Innovation Activity Development within the V4 Countries,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 4811-4821.
Radovan Bačík, Richard Fedorko, Jakub Horváth and Ján Mihál, “Analysing the Correlation between the Quality of Visual ProcessingOf Marketing Information Carriers and the Perceived Quality Of Services When Searching For SMES,” Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain, p 1504-1512.
Radovan Bačík, Richard Fedorko, Jakub Horváth and Ján Mihál, “Analysis of the Perceived Usefulness of Classic Communication Tools When Searching For SMES,” Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain, p 1513-1521.
Jaroslava Gburová and Martina Marchevská,“Analysis of the Education Structure of the Population of the Slovak Republic In Relation To Buying Behavior,” Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain, p 2833-2839.
Radovan Bačík and Jaroslava Gburová, “Selected Possibilities of using Online Marketing and Online Advertising on the Slovak and Foreign Markets,”Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain, p 3127-3133.
Jaroslava Gburová and Radovan Bačík, “Analysis of the Use of Marketing and Promotion in a Non-Profit Area Operating on the Slovak Market,” Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain, p 3134-3142.
Peter Gallo, Kristína Šambronská, Daniela Matušíková, Anna Šenková and Jana Mitríková, “Analysis of Marketing Activities and Presentation of the Destination at the Example of Chosen Organisation,”Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p. 1410-1417.
Peter Gallo, Kristína Šambronská, Daniela Matušíková, Anna Šenková and Jana Mitríková, “Knowledge management and knowledge value,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p.1418-1429.
Jaroslava Gburová and Daniela Matušíková, “Image of Retail and Its Impact on Consumer Purchasing Decisions,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p. 3151-3158.
Daniela Matušíková and Jaroslava Gburová, “Use of Discount Portals Support by Tourism Service Providers”, Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p. 3159-3166.
aroslava Gburová and Martina Marchevská, “Analysis of Selected Consumer Habits in the Purchase Process”, Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p. 3167-3173.
Beata Sofrankova, Jarmila Horvathova, Dana Kiselakova, and Svetlana Matkova, “Application of Selected Statistical Methods in the Issue of Enterprise Financial Performance,” Proceedings of the 28th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-8-3, 9-10 November 2016, Seville, Spain, p. 1336-1345.
Róbert Štefko, Jaroslava Gburová and Daniela Matušíková, “Analysis of the Use of Marketing Communication in the Nonprofit Sector in Slovak Republic,” Proceedings of the 28th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-8-3, 9-10 November 2016, Seville, Spain, p. 2992-2998.
Radovan Bačík and Jaroslava Gburová, “Internet and Its Influence on the Consumer Behavior of Slovak Consumer,” Proceedings of the 28th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-8-3, 9-10 November 2016, Seville, Spain, p. 3342-3347.
Róbert Štefko, Daniela Matušíková and Jaroslava Gburová, “Credibility of Current Travelers to Internet Purchase in Tourism Sphere,” Proceedings of the 28th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-8-3, 9-10 November 2016, Seville, Spain, p. 3498-3503.
Daniela Matušíková and Jaroslava Gburová, “Consumer Behavior of Current Travelers in Tourism Sphere,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p. 2226-2232.
Jaroslava Gburová and Daniela Matušíková, “Potential Influence of New Trends in Marketing on Consumer Purchasing Behavior,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p. 2369-2374.
Jaroslava Gburová, Daniela Matušíková and Jozef Adamko, “Advertising as One of the Factors Affecting Slovak Consumer Purchasing Behaviour,” Proceedings of the 25th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-4-5, 7-8 May 2015, Amsterdam, Netherlands, p. 1714-1719.
Róbert Štefko, Richard Fedorko, and Radovan Bačík, “The Significance of Internet Marketing Tools in Terms of Building a Positive Image of an Higher Education Institution,” Proceedings of the 24th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-3-8, 6-7 November 2014, Milan, Italy, p 1764-1772.
Róbert štefko, Alžbeta Kiráľová, Martin Mudrík, and Daniela Matušíková, “Preconditions for Using Marketing Communication on Social Networks in Religious and Pilgrimage Tourism in the Prešov Region,” Proceedings of the 24th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-3-8, 6-7 November 2014, Milan, Italy, p 1796-1808.