Neville Quinn JAMES, Aslina BAHARUM, Wan Nooraishya WAN AHMAD, Zaidatol Haslinda ABDULLAH SANI, Ahmad Rizal AHMAD RODZUAN, Carolyn SALIMUN and Rayner ALFRED, “Gamification: Effects of Achievements on User Engagement,” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 1654-1660.
Magrizef Gasah, Aslina Baharum, Nurul Hidayah Mat Zain, Nadia Hanin Nazlan and Noorsidi Aizuddin Mat Noor, “Using Kort Scale in Identifying User Experience of Children’s Mobile Learning Application,” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 1661-1666.
Muzaffar HAMZAH, Tuong Thuy VU, “A Taxonomy of Twitter Data Analytics Techniques,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 3434-3459.
Magrizef Gasah and Aslina Baharum, “A Preliminary Study: Emotional Connection towards E-learning Mobile Application Design for Children,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p.574-574.
Mohammad Fadhli Asli and Muzaffar Hamzah, “Mobile Visualization: A Framework to Assist Fund Management Decision-Making Process,” Proceedings of the 24th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-3-8, 6-7 November 2014, Milan, Italy, p.1888-1895.
Cheng Kin Meng and Muzaffar Hamzah, ”A Gamification Model to Motivate Lecturers towards a Satisfied Job Performance,” Proceedings of the 23rd International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-2-1, 13-14 May 2014, Valencia, Spain, p.196-200.
Norazah Mohd Suki, “Gender, Age, and Education: Do They Really Moderate Online Music Acceptance?,” Proceedings of the 16th International Business Information Management Association (IBIMA), ISBN: 978-0-9821489-5-2, 29-30 June 2011, Kuala Lumpur, Malaysia, p.110-126.
Norazah Mohd Suki, “Examining the Response of Female Fashion Shoppers towards the Mall Atmosphere,” Proceedings of the 16th International Business Information Management Association (IBIMA), ISBN: 978-0-9821489-5-2, 29-30 June 2011, Kuala Lumpur, Malaysia, p.1609-1619.
Alfisyahrina Molis, Muzaffar Hamzah, and Lee Hock Ann, “Factors Encourage E-Commerce Adoption among Small and Medium Scale Tour and Travel Agencies in Malaysia,” Proceedings of the 8th International Business Information Management Association (IBIMA), ISBN: 978-0-9753393-7-4, 20- 22 June 2007, Dublin, Ireland, p.51-61.
Muzaffar Hamzah, “Web Usability: An Evaluation of the Governments’ Websites in Sabah, Malaysia,” Proceedings of the 5th International Business Information Management Association (IBIMA), ISBN: 978-0-9753393-4-3, 13- 15 December 2005, Cairo, Egypt, p.223-232.