Gheorghe Consuela Mădălina, Purcărea Victor Lorin and Gheorghe Iuliana Raluca, “Experiential Marketing Scale Development for Health Care Services,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p. 3906-3918.

Gheorghe I.R., Gheorghe C.M. and Purcărea V.L., “Turn Point for Social Marketing Advertising. A Case Study about Healthcare and Humor Shock Appeals,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.3622-3628.

Victor Lorin Purcărea, Iuliana Raluca Gheorghe, Consuela Mădălina Gheorghe, “Exploring the Influential Variables of eWOM Messages with a Focus on Health Care Services: A Romanian Case Study,” Proceedings of the 25th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-4-5, 7-8 May 2015, Amsterdam, Netherlands, p. 2863-2867.