Carol Davila University of Medicine and Pharmacy, Romania
Iasmina-Iulia GRADINESCU, Andreea RADULIAN and Olguta Anca ORZAN, “The Impact of Social Media Marketing on Small Natural Cosmetic Brands,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 4565-4574.
Mariana Denisa PETRESCU and Victor Lorin PURCĂREA, “Lessons Learnt from Risk Communication Strategies Implemented During COVID-19 Pandemic: A Scoping Review and SWOT Analysis,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 1101-1110.
Iuliana-Raluca GHEORGHE, Victor-Lorin PURCĂREA, Consuela-Mădălina GHEORGHE, Adela-Magdalena CIOBANU and Ovidiu POPA-VELEA, ”Internal Marketing and Burnout: An Exploratory Analysis in Romanian Health Care Organizations,” Proceedings of the 36th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-5-7, 4-5 November 2020, Granada, Spain, p 8023-8031.
Gheorghe Ciprian IANOVICI, Victor Lorin PURCĂREA and Ovidiu POPA-VELEA, “Digital communication in health care: The physicians’ perceptions on benefits and challenges” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 9750-9754.
Anamaria-Catalina RADU, Andra-Ileana DOBRESCU, Ivona STOICA and Andra-Victoria RADU, “Study on The Romanian Employees’ Opinion Regarding the Cloud Services They Use in The Company” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 4193-4199.
Gheorghe Ciprian IANOVICI, Andra-Victoria RADU, Victor Lorin PURCĂREA and Ivona STOICA, “Digital Trends in the Marketing Healthcare System” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 11077-11082.
Florentina Maricela BUTNĂRAȘU, Horia Marius VÎRGOLICI and Victor Lorin PURCĂREA, “The Importance of Marketing In Keeping With the Digital Transformation Agenda of the Hospital,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain,p 997-1000.
Andreea GÎTMAN, Andra-Victoria RADU and Victor Lorin PURCĂREA, “Healthcare Digital Marketing Communication Strategies to create valuable relationships with the patients,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p.2909-2913.
Ligia Sanda Marinela POP (MICLE), Lucia BUBULAC, Octavian NEGOITA and Victor Lorin PURCAREA, “The Role of Marketing within the Emergency Departament (ED),” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p.4654-4659.
Mercy ADEBAYO, David IMHONOPI, Tunde IRUONAGBE, Mercy OZOYA and Areghan ISIBOR, “An Overview on the Impact of Rewards and Recognition in Retaining University Lecturers,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p.5700-5706.
Andreea GÎTMAN, Consuela-Mădălina GHEORGHE and Victor Lorin PURCĂREA, “Marketing Communication in the Healthcare Services Efficiency and the Improvement of Patients’ Experiences,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p 691-696.
Norbert Dacian STENCZEL, Ovidiu POPA-VELEA, Victor Lorin PURCĂREA and Ovidiu POPA-VELEA, “The Improvement of Patient’s Experience Through Innovative Marketing Strategies,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p 840-844.
Lucia BUBULAC, Adriana Elena NICA, Dorin IONESCU and Victor Lorin PURCĂREA, “The Management of Burnout Syndrome and Its Impact on Health Care Organizational Behavior,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p 1121-1127.
Florentina Maricela BUTNĂRAȘU, Iuliana Raluca GHEORGHE and Victor Lorin PURCĂREA, “The Impact of Digital Transformation in Healthcare Services”:,”Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p.2809-2813.
Raluca-Giorgiana CHIVU, Gheorghe ORZAN, Ionut-Claudiu POPA, Radu PETRARIU and Andra-Victoria RADU, “Consumer Influence Models in Online Buyng: An Eye Tracking Analysis,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 7454-7459.
Spiridon Ștefan, Gheorghe Iuliana Raluca and Purcărea Victor Lorin, “Emotional Satisfaction: The Link between Word Of Mouth Communication and Health Care Services. A Theoretical Perspective, Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 1628-1637.
Hostiuc M., Gheorghe IR. and Purcărea VL., “The Role of Social Marketing: Changing the Behavior of Smoking in USA and Romania with the Help of “On-Line Encouragement”,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 3034-3035.
Marinela Filofteia Hostiuc, Radu Dobrescu, Iuliana Raluca Gheorghe and Victor Lorin Purcarea, “Social Marketing: The Evolution of Public Heath Promoting Strategies Regarding Sedentary Behavior and Increase of Daily Physical Activity Levels,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 5429-5435.
George Florian Macarie, Ana Voichița Tebeanu and Maria Magdalena Roșu, “Self-Evaluated Teaching Skills for Students In the Technical Domain: A Hands-On Approach From the Teacher Certification Program,” Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain, p 4940-4946.
Gheorghe Consuela Mădălina, Purcărea Victor Lorin and Gheorghe Iuliana Raluca, “Experiential Marketing Scale Development for Health Care Services,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p. 3906-3918.
Gheorghe I.R., Gheorghe C.M. and Purcărea V.L., “Turn Point for Social Marketing Advertising. A Case Study about Healthcare and Humor Shock Appeals,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.3622-3628.
Victor Lorin Purcărea, Iuliana Raluca Gheorghe, Consuela Mădălina Gheorghe, “Exploring the Influential Variables of eWOM Messages with a Focus on Health Care Services: A Romanian Case Study,” Proceedings of the 25th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-4-5, 7-8 May 2015, Amsterdam, Netherlands, p. 2863-2867.
Victor Lorin Purcarea, Iuliana-Raluca Gheorghe, and Iuliana-Raluca Gheorghe, “When Marketing Health Care Services what is the most Suitable Marketing?,” Proceedings of the 23rd International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-2-1, 13-14 May 2014, Valencia, Spain, p 1787-1791.
Claudiu Cicea, Ion Vasilescu, Cristian Banacu, And Claudiu Nistor, “Assessing the Quantitative Factors Of Healthcare Services,” Proceedings of the 14th International Business Information Management Association (IBIMA), ISBN: 978-0-9821489-3-8, 23- 24 June 2010, Istanbul, Turkey, p.757-767.