Luis MEGO JARAMILLO, Thaís VALLEJOS ESPINOZA and Pedro BAZO QUINTANA, “The Effect of E-Service Quality on Customer Satisfaction, E-Trust, E-Wom and Repurchase Intention: A Study of Medium-Sized Women Clothing Brands in The Retail Sector,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 1643-1658.
Felipe GARCIA RAGGIO, Llushve VASQUEZ ROMERO and Pedro BAZO QUINTANA, “Effect of the Perceived Value of Social Media Brand Content on Customer Satisfaction, E-Wom, Brand Loyalty and Repurchase Intention: A Study of The Energy Drink Sector,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 1975-1987.
Adriana CUADROS, Daniela RODRÍGUEZ and Martin A. MAURICIO, “Relationship of Hedonic and Utilitarian Values and Their Influence on Consumer Satisfaction and Loyalty..,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 3572-3582.
Zoe M. MATOS, Triana A. POSTIGO and Martin A. MAURICIO, “Social Commerce: The Impact of Satisfaction on Purchase Intention in Local Business,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 3583-3593.
Mayte ROJAS and Martin A. MAURICIO, “Determinants of the Intention to Use Mobile Banking Applications,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 3594-3602.
Yasheen HILARIO ROMERO and Rafael O. FLORIAN-CASTRO, “Determinants of Live Streaming Influencing Purchase Intention for Online Computer Video Games: A Quantitative Study,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 3663-3674.
Daniel MEDINA, Daniel ZAVALA and Manuel Luis LODEIROS-ZUBIRIA, “The Influence of Satisfaction and Trust in The Digital Loyalty of Digital Banking Service: A Qualitative Research,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 3831-3838.
“Fernando LOAYZA, Mía RODRÍGUEZ and Manuel Luis LODEIROS-ZUBIRIA, “”Marketplaces: The Post-Purchase Stage of The E-Commerce Consumer Concerning Satisfaction and Its Impact on The Intention to Repurchase,”” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 3839-3850.”
Mireya Lucia PEREDO PAREDES, María Teresa VARGAS ORTIZ and Hector Jose MENDOZA CUELLAR, “Online Brand Experience En Relación a Satisfacción, Calidad Percibida, Brand Trust, Intención De Compra Y Lealtad En Canales Digitales De E-Fashion Retail,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 2614-2622.
Martin A. MAURICIO, Juan J. QUINTANA and Yesenia M. VIGO, “Compra por Impulso y Aplicativos de Comida: El Rol Mediador de la Navegación Hedónica,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 2641-2650.
Lisseth CARBONELL, Renata VARGAS and Manuel Luis LODEIROS-ZUBIRIA, “Antecedentes De La Satisfacción E Intención De Continuidad De Uso En Aplicativos Móviles De Delivery,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 2972-2980.
Renzo AGUILAR, Oscar BOHORQUEZ and Manuel Luis LODEIROS-ZUBIRIA, “Antecedentes De La Satisfacción Y Lealtad En El Sector Microfinanciero,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 2981-2990.
Jesús LAVADO, Laura NAVARRO and Manuel Luis LODEIROS-ZUBIRIA, “Determinantes De La Adopción De Monederos Digitales: Riesgo, Confianza E Imagen De Marca,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 2991-2998.
Nicol ALMONTE, Ximena MEDINA and Manuel Luis LODEIROS-ZUBIRIA, “Multiplataformas Online En Supermercados: Calidad De Servicio, Satisfacción Y Lealtad Online,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 3137-3144.
Melany Ginella MOGOLLÓN HIDALGO, Valeria Cristina PEREZ CORTEZ, Hector Jose MENDOZA CUELLAR and Martín Alonso MAURICIO ANDIA, “E-Service Quality Y Brand Image Y Su Relación Con El E-Trust, La E-Satisfaction Y La Intención De Recompra Del Cliente En Tiendas Online De Productos Para Mascotas,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 2101-2110.
Martin A. MAURICIO, Johana M. AGUIRRE and Marucia M. MAURICIO, “Valores Percibidos como Factores Determinantes de las Intenciones de Compra Online en e-Commerce,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 2436-2446.
Martin A. MAURICIO, Ana K. JIRALDO, Jimena. CALMET and Héctor J. MENDOZA, “Actitud Y Responsabilidad Del Consumidor Verde: Una Aproximación Al Green Marketing En Latinoamérica,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 2534-2542.
Martin A. MAURICIO and Flavio I. HONORIO, “Una Intención De Compra Anunciada: Jóvenes Y Smartphones,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 3343-3353.
Jiro A. TAKAHASI-HIRANO, Ingrid TORRES-MENESES and Rafael O. FLORIAN-CASTRO, “Imagen de Marca, Confianza y Satisfacción en Relación con la Intención de Compra en Supermercados en Línea de Lima,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 5556-5564.
Sergio M. DAVILA-LUJAN, Camila A. CUBAS-BARDALES and Rafael O. FLORIAN-CASTRO, “Elementos Influyentes en la Lealtad e Intención de Compra de Marcas Blancas en Retailers de Ropa,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 6561-6572.
Richard F. PAREJA MOSCOSO, Boris V. RAMIREZ- PANDURO and Rafael O. FLORIAN-CASTRO, “Uso del Modelo TAM: Determinantes del Marketing en Redes Sociales de las Agencias de Viajes en Cusco-Perú,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 7108-7116.
Alejandra DIAZ BAQUERIZO, Giovanna CUADROS SALINAS and Rafael FLORIAN CASTRO, “Impacto de los Constructos del Social Commerce en la Experiencia del Consumidor y su Vinculación con la Intención de Compra,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 7117-7127.
Carina P. ORTIZ, Alberto F. BARRENECHEA and Manuel L. LODEIROS-ZUBIRIA, “Determinantes De La Recompra De Marcas Blancas En Supermercados Peruanos,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 5591-5597.
Karla G. MOHINA, Lariza L. DURAN and Manuel L. LODEIROS-ZUBIRIA, “Acciones de Social Media Marketing y Customer Engagement en marcas Pet-Friendly,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 5598-5604.
Brenda D. BUSTAMANTE-LLARO, Luis A. RABANAL–ARAUJO and Manuel L. LODEIROS-ZUBIRIA, “La Experiencia Omnicanal Y La Satisfacción Del Consumidor Latinoamericano En El Sector Retail,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 5605-5612.
Priscilla J. MACEDO, Elias J. CHILCCE and Manuel L. LODEIROS-ZUBIRIA, “El Marketing De Contenido Relacional, El Customer Engagement Y La Recompra En Supermercados,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 5613-5620.
Martin A. MAURICIO, Stephanie G. NEIRA and Belen A. QUEZADA, “Compras Por Impulso En Tiempos De Pandemia, Una Aproximación Desde Perú,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 5835-5845.
Lucia LLERENA RAMIREZ, Maria Fernanda CORREA CHOCANO and Hector MENDOZA CUELLAR, “Servicio Del Vendedor, Post Venta Y Percepción De Valor En Relación A La Satisfacción En Cafeterías De Hombres Y Mujeres Millennials Post Covid 19,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 5908-5914.
Cesar CARAZA-CARDENAS, Cristian QUIROZ-CHAVEZ, Carlos TORRES-SIFUENTES, Jose ROJAS-GARCÍA and Carlos RAYMUNDO, “A Sustainable Management Lean Model Based on Circular Economy for the Treatment and use of PET Plastic for Ecotourism Services ” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 3951-3956.
Maria GUTIERREZ-CASTRO, Martin COLLAO-DIAZ and Wilder NAMAY, “Continuous Improvement Model Based on Lean Tools to Reduce Cost Overruns in Power Transformer Assembly Projects ” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 5673-5683.
Maria OLAECHEA-CHAVEZ, Ana OROZCO-BALLIVIAN, Martin COLLAO-DIAZ and Wilder NAMAY, “Improvement Proposal to Increase an Electric Conductor Company’s Profitability Through the Implementation of 5S and TPM ” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 5684-5691.
Carla CABRERA-LEDESMA, Mia CASTRO-ASENCIOS, Carlos CESPEDES-BLANCO and Carlos RAYMUNDO, “Supplier Selection Model Based on the Multi-Criteria Decision- Making Method and Implementation of the 5W2H Method to Reduce the Order-to-Delivery Lead Time in Manufacturing SMEs ” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 6293-6300.
Jorge CESPEDES-PALACIOS, Jose HURTADO-CONTRERAS, Mercedes CANO-LAZARTE and Carlos RAYMUNDO, “Agile Inventory Management Model Applying Cycle Counting And 5S´S to Improve Inventory Record Accuracy in SMES Engaged in Trading Hardware and Construction Items ” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 6317-6325.
Cesar ROJAS-TOVAR, Cesar RAMIREZ-VALDIVIA and Carlos RAYMUNDO, “Lean Model of Warehouse Management for MSEs in the Textile Sector for Reducing Shrinkage Costs Using ABC Inventories ” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 6326-6334.
Pedro VARGAS-CERMEÑO, Alicia VILLARREAL-CASTRO, Jose ROJAS-GARCIA, Carlos TORRES-SIFUENTES and Carlos RAYMUNDO, “Continuous Improvement Model Based on Lean Manufacturing and Ergonomic Assessments to Reduce Non-Conforming Products and Losses in the Printing Industry ” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 6335-6344.
Diego ANZUALDO-ARZAPALO, Lisbet SANCHEZ-LIVIA, Carlos CESPEDES-BLANCO and Carlos RAYMUNDO, “Outdoor Advertising Effectiveness Forecasting Model Applying Enterprise Architecture to Increase Sales in Small Businesses ” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 6345-6353.
Jose CRUZ-ROJAS, Roselin ROJAS-VILLA, Fernando MARADIEGUE, and Carlos RAYMUNDO, “Lean Production Management Model Using an Agile Approach Applied to Increase Productivity in Small and Medium-Sized Chemical Companies ” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 6354-6363.