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IBIMA University research web pages are meant to showcase universities’ published research output at IBIMA International Conferences’ proceedings. 
IBIMA Conferences and their published Proceedings since 2003 are well trusted by more than 2490 Universities around the world and are internationally highly ranked and indexed.

List of Publications

Zdenek VRBA, Josef DOLISTA and Martin VÍTEK, ”Society 5.0,” Proceedings of the 36th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-5-7, 4-5 November 2020, Granada, Spain, p 3504-3515.

Iveta KMECOVÁ, Analysis of Personal and Professional Goals in the Life of University Students,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p 1090-1096.

Petra MARTÍŠKOVÁ, Roman ŠVEC and Marie SLABÁ,Online Shopping and Reading E-Shops’ Terms and Conditions,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p 682-690.

Monika KUČERKOVÁ, Daniel KUČERKA and Eva  Ružinská, Analysis of the Impact of Brexit on the UK-EU Trade Policy, Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p 1799-1805.

Jana HINKE, Marek VOKOUN, Marie ČERNÁ, Lilia DVOŘÁKOVÁ and Zdeněk CAHA, “Typology of Knowledge-Intensive Services for the Purposes of Adaptation to the Conditions of Society 4.0: Case Study of the Czech Republic,”Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p 1887-1898.

František STELLNER and Radek SOBĚHART, Characteristics of the Current Czech Labor Market,”  Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p.2603-2609.

Iveta KMECOVÁ, Entrepreneurial Education And Teaching Methods Applied At College,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p 1660-1668.

Marie SLABÁ, Petra MARTÍŠKOVÁ and Roman ŠVEC,“Stakeholder Identification and Selection – Two Steps of Stakeholder Analysis for Management Strategic Decision-Making,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p 1556-1564.

Mario BOGDANOVIĆ, Zdenek CAHA and Matea BOBETA, “Workplace Bullying among Nurses: Case Study in Large Croatian Hospital,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain,  p  1403-1414.

Lucia KRIŠTOFIAKOVÁ, Daniel KUČERKA and Zdeněk ŠÁLEK,  “Preparing Pupils of Secondary Vocational Schools and Emotional Intelligence,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain,  p  1492-1495.

Daniel KUČERKA and Monika KUČERKOVÁ,  “Creation of a Literary Device for the Subject Management of the Work of a Car Dealer,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain,  p  1536-1543.

Daniel KUČERKA, Roman HRMO, Eva RUŽINSKÁ, Lucia KRIŠTOFIAKOVÁ and Monika KUČERKOVÁ,”Creating Teaching Aids for the Subject Economics,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain,  p 1544-1551.

Marie SLABÁ, Petra MARTÍŠKOVÁ and Roman ŠVEC, “Advertising at Media Market – Evidence from the Czech Republic,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p  1808-1816.

Marie SLABÁ, Petra MARTÍŠKOVÁ and Roman ŠVEC,  “Factors Influencing Customer Loyalty towards Private Labels,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p  2150-2159.

Alena KAJANOVÁ and Iveta KMECOVÁ, “Attitudes of South Bohemian Employers to Hiring Roman People,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 2297-2301.

 Marek VOKOUN, Martin JODL and Lucie SAMKOVÁ,  “Land Transport and Logistics Industry Innovation Activities in the Czech Republic between 2008 And 2014,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain,  p 2302-2310.

Petra MARTÍŠKOVÁ, Roman ŠVEC and Marie SLABÁ, “The Impact of the Consumers’ Limited Time on the Character of Their Decision: Theoretical Point of View on the Rationality of the Decision,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 2402-2411.

Jarmila STRAKOVÁ, “Importance of Selected Corporate Functions in Creation of a Corporate Strategy by Business Entities in the Czech Republic from the Viewpoint of Their Sector Differentiation,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain,  p 2790-2800.

Roman ŠVEC, Petra MARTÍŠKOVÁ and Marie SLABÁ, “Guests ‘Preferences of Local Accommodation Facilities in Relation to the Preference of Other Guests‘,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain,  p 6502-6508.

Marie SLABÁ, Petra MARTÍŠKOVÁ and Roman ŠVEC, “E-commerce and online purchasing in the Czech Republic,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p  7015-7023.

Petra MARTÍŠKOVÁ, Roman ŠVEC and Marie SLABÁ,  “Theoretical Point Of View on (UN) Conscious Decision-Making, Decision Quality and Decision Costs,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 7511-7519.

Jaroslav STUCHLÝ, Michal ŠUTA and Petr SÁDLO, “Decisive Factors Influencing the Mortgage Loan Market in the Territory of the Czech Republic,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain,  p  7527-7539.

Zdeněk CAHA, “The Importance of Corporate Language Education in a Globalised Economy,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain,  p  8043-8052.

Ľubica VAREČKOVÁ,  “The Possibility of Burnout Occurrence in Foreign Language Teachers,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain,  p 8311-8314.

Jaroslav STUCHLÝ, Tsolmon JAMBAL and Lenka LIŽBETINOVÁ, “Loyalty Programs and Customer Preferences,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain,  p  8321-8328.

Roman ŠVEC, Petra MARTÍŠKOVÁ and Marie SLABÁ,  “Comparison of Asian Tourists’ Preferences On the Basis of Their Destination in the Czech Republic,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain,  p 8336-8344.

Eva RUŽINSKÁ and Miroslav PAĽUN, “Analysis of Factors Determining the Improvement of Communication Skills in the Management of Work of Social Workers in Lifelong Education,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 3223-3229.

Eva  RUŽINSKÁ, Lukáš  Polanecký and Miroslav PAĽUN,  “Evaluation Criteria in the Quality Management of Manufacturing Processes for the Surface Treatment of Special Wood Products,”          Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain,  p  3230-3237.

Alena KAJANOVÁ and Iveta KMECOVÁ, “Out-Group Homogeneity Effect,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p  6052-6057.

Jan VÁCHAL, “Importance of Selected Corporate Functions in Creation of a Corporate Strategy by Business Entities the Czech Republic from the Viewpoint of Their Size Differentiation,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 3125-3134.

Kateřina Bočková, Daniela Hilčíková and Radka Vaníčková, Innovative Processes of Products and Services on the Global Market,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 314-328.

Silvia Lorincová, Milota Vetráková and Lenka Ližbetinová, The Efficiency of Selected Employee Education Methods,’ Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p. 3810-3819.

Lenka Ližbetinová, Miloš Hitka, Elena Zaborova and Dagmar Weberová, Motivational Preferences of the Czech and Russian Blue-Collar Workers,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p. 5179-5186.

Jarmila Straková, External Strategic Analyses and their Application in Entrepreneurial Sphere in the Czech Republic,Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p. 5827-5834.

Jan Váchal, “Utilization of Modern Quality and Performance Appraisal Methods in Industrial Companies in the Czech Republic,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p. 5835-5844.

Lenka Ližbetinová,Satisfaction with the Motivational Level of Czech Employees,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p.3859-3865.

Lenka Ližbetinová, Silvia Lorincová, Anna Tikhomirova and Zdeněk Caha, Motivational Preferences among Czech and Russian Men at Managerial Positions,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p.5560-5568.

Jan Urban, Human Resource Related Risks, Their Sources and Prevention”, Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p.6002-6008.

Zdeněk Caha, Factors Affecting the Selection of an External Education Provider among Companies in the Czech Republic,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p.6009-6018.

Iveta Kmecová and Dana Smetanová, Analysis of Entrepreneurial Potential of University Students by Pearson’s Chi-squared Test, Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 1769-1780.

Iveta Kmecová, Educational Process and Motivation Factors of University Students and Its Analysis,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 1815-1824.

Veronika Humlerová, “Czech-Chinese Business Cooperation Case Study,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 3185-3191.

Veronika Humlerová, The Impact of Human Potential on the Economic Success of Rural Municipalities,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 3485-3493.

Marie Slabá, Petra Martíšková and Roman Švec,The Impact of the Economic Crisis on the Development of the Number of Accommodation Establishments in V4 Countries,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 4796-4803.

Marie Slabá, Petra Martíšková and Roman Švec,Usage of Urgency Variable in Marketing Communication of Colleges,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 4804-4810.             

Eva Ružinská, Lukáš Polanecký, Daniel Kučerka and Gabriela Ručková, Product and Technological Innovation – New Fibrous Wood Biocomposites,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 5735-5739.             

Michaela Koubková, Roman Švec, Preferences of Tourism Participants in the Area of Animation Programs,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 5877-5886.

Petra Pártlová,  Availability and Use of Financial Resources in Small and Medium-Sized Enterprises in the Region of South Bohemia,’’ Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 5894-5902.

Eva Ružinská, Lukáš Polanecký, Daniel Kučerka and Gabriela Ručková, Product Innovations in Special Porous Fiber Composites,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 6074-6078.

Daniel Kučerka, Eva Ružinská, Gabriela Ručková and Monika Kučerková, Creation and Evaluation of Didactic Text in Vocational Education,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 6192-6196.

Miloš Hitka, Dagmar Weberová, Lenka Ližbetinová and Milota Vertáková, “Comparison of the Motivation Level of Manufacturing Enterprises Employees in V4 Countries,”  Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain, p 436-448.

Iveta Kmecová and Dana Smetanová, “Business Aptitude of University Students and Its Analysis,” Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain,   p 683-690.

Iveta Kmecová and Dana Smetanová, “Investigating the Dependencies of Business Potential Of University Students,” Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain, p 733-739.

Zdeněk Caha, “The Extension of Education and Development for Company Managers in the Czech Republic,” Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain, p 750-758.

Petra Pártlová, “LAGs as a Way to Rural Area Development in the Region of South Bohemia,” Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain, p.2849-2855.

Jana Krátká and Mária VargováSharing Tacit Knowledge Through Narratives In Project Risk Management,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p.1066-1075.

Veronika Humlerová “Rural Municipalities in the Context of Local Economic Development in the Czech Republic,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p.1503-1511.

Veronika Humlerová Strategy of Regional Development and Rural Development Supported by The EU and their Implementation in the Czech Republic (Case Study),” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p.1512-1520.

Petra Solarová and Roman ŠvecWhat Influences Guests’ Total Evaluation of Five-Star Hotels,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p.2533-2545.

Kateřina Bočková, Radka Vaníčková and Daniel Lajčin Innovations in Energy Business: The CEZ Group Case Study,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p.2903-2919.

Zdeněk Caha The Structure of Financial Resources for Corporate Training In The Czech Republic,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p.3706-3712.

Iveta Kmecová Business as Orientation Value for Developing the Spirit of Enterprise,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p.2200-2210.

Lenka Hrušková and Gabriela Mádlová “Natural Language Processing The Efficiency Of Early Learning Of Foreign Languages (Empirical Study),” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p.1124-1132.

Jarmila Straková, Petra Pártlová, Jan Váchal and Marek Vochozka Excellent Top Manager System (ETMS) – Quality Management Tool Tertiary Education,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p.1844-1852.

Petra Solarová and Roman Švec Stimulation of customer feedback in B2C e-shops,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p.2060-2074.

Roman Švec and Petra Solarová Motivation for Travelling As a Determining Condition In The Case Of Asian Tourists,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p.1891-1900.

Lenka LižbetinováClusters of Czech Consumers with Focus On Domestic Brands,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p.1703-1718.

Peter Štarchoň, Dagmar Weberová and Lenka Ližbetinová, Clustering Czech Consumers According to Their Spontaneous Awareness of Foreign Brands,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p.1719-1732.

Lenka Ližbetinová “Competences of University Graduates in Field of Transport and Logistics,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p.3662-3669.

Čejka Jiří and Smetanová Dana, “Optimization of Distribution Routes through The Clark-Wright Method,” Proceedings of the 28th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-8-3, 9-10 November 2016, Seville, Spain, p. 1195-1207.

Petra Solarová and Roman Švec, “Obtaining Customer Feedback: Experience of “Staffino” from the Managerial Point of View,” Proceedings of the 28th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-8-3, 9-10 November 2016, Seville, Spain, p. 657-670.

Roman Švec and Petra Solarová, “Perception of the Service Quality in the Senior Tourism Market,” Proceedings of the 28th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-8-3, 9-10 November 2016, Seville, Spain, p. 741-757.

Marie Slabá, “The Importance of Stakeholders in Services – case study in the Czech market,” Proceedings of the 28th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-8-3, 9-10 November 2016, Seville, Spain, p. 3808-3821.

Marie Slabá, “Comparative analysis of stakeholder groups in selected sectors,” Proceedings of the 28th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-8-3, 9-10 November 2016, Seville, Spain, p. 3822-3839.

Dagmar Weberová, Peter Štarchoň and Lenka Ližbetinová, “Product Information and its Impact on Consumer Brand Perception,” Proceedings of the 28th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-8-3, 9-10 November 2016, Seville, Spain, p. 1964-1974.

Lenka Hrušková and Gabriela Mádlová, “Employees Teaching Strategy from the Perspective of Gender Differences,” Proceedings of the 28th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-8-3, 9-10 November 2016, Seville, Spain, p. 3059-3067.

Lenka Ližbetinová, Dagmar Weberová and Peter Štarchoň, “The Importance and Influence of Country-of-Origin on Consumer Brand Perception,” Proceedings of the 28th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-8-3, 9-10 November 2016, Seville, Spain, p. 1710-1722.

Dagmar Weberová and Lenka Ližbetinová,Consumer Attitudes towards Brands in Relation to Price,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.1850-1859.

Petra Solarová, “Customer feedback in B2C e-shops,” Proceedings of the 26th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-5-2, 11-12 November 2015, Madrid, Spain, p.321-330.

Marie Slabá, “Internet banking as a factor of customer loyalty: case study of the internet banking users,” Proceedings of the 26th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-5-2, 11-12 November 2015, Madrid, Spain, p.932-940.

Marie Slabá, “Advertising in Chinese markets,” Proceedings of the 26th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-5-2, 11-12 November 2015, Madrid, Spain, p.941-951.

Kamila Tišlerová, “Customer-centric Approach in Terms of Online Marketing,” Proceedings of the 26th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-5-2, 11-12 November 2015, Madrid, Spain, p.2730-2738.

Marie Slabá “Multidimensional maps in Stakeholder Circle Methodology:case study in the tertiary education in the Czech Republic,” Proceedings of the 25th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-4-5, 7-8 May 2015, Amsterdam, Netherlands, p.557-565.

Lukáš Kučera “The Analysis of Czech Customers Attitude to Modern Technologies in Retail,” Proceedings of the 25th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-4-5, 7-8 May 2015, Amsterdam, Netherlands, p.571-583.

Josef Navrátil, Roman Švec “Perception of the “Cheap Accommodation” in the Youth Tourism Market,” Proceedings of the 25th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-4-5, 7-8 May 2015, Amsterdam, Netherlands, p.944-954.